Why we started with Peggy

Because we believe brand is foundational to building a business, we started with Peggy.

But she's just one of many small-to-medium business support agents we envision building. We're passionate about leveraging AI to empower — and free up — small business owners to do what they're good at, and only what they're good at, to make sure their businesses will succeed.

The other parts of running a business? The ones that intimidate you, or hold you back from actually launching the company that does the thing you love? We are building AI agents to bring confidence and clarity to those aspects of your business.

On our pipeline: AI agents for social media strategy, customer communications, financial planning, and operations — each one designed to take a specific burden off the founder's plate.

Elena and Lyssa grew up in the same circles without knowing each other, but the unicorns reunited in their hometown of Austin, Texas, connecting over a shared “nerd translator” digital + creative skill set — and a passion for helping women build businesses.

Peggy was born. Within three weeks.