Question 1

Will Peggy make me sound like everyone else?

Accepted Answer

No. Peggy builds a unique 9-dimension voice profile from your actual words, opinions, and personality — not from templates. Every piece of content is generated against your specific profile, so it sounds like you wrote it on your best day. If two users run Peggy with different inputs, they get completely different outputs.

Question 2

What is a brand voice score, and why does it matter?

Accepted Answer

After Peggy builds your voice profile, every piece of generated content is scored against that profile for authenticity. Peggy won't produce content that falls below a quality threshold — if it can't sound like you, it won't fake it. This means you never have to worry about posting something that feels off-brand.

Question 3

Can Peggy create content without building my voice profile first?

Accepted Answer

No, and that's by design. Peggy requires a completed Brand Voice Discovery session before generating any content. Without your voice profile, Peggy would just be another generic AI writer. The voice profile is what makes Peggy's output sound like you, not like a robot.

Question 4

What if Peggy doesn't know enough about my topic?

Accepted Answer

Peggy is honest about the limits of what it knows. If you ask Peggy to write about a topic outside its knowledge, it will tell you rather than guess. Peggy won't generate content with made-up facts or hallucinated details. You can always provide additional context and Peggy will weave it into your voice.

Question 5

How is Peggy different from ChatGPT or other AI writers?

Accepted Answer

Most AI writers generate generic content from a one-line prompt. Peggy starts with a deep conversation to understand your personality, values, audience, and what you'd never say. It builds a persistent voice profile, then generates content scored against that profile. The result: content that sounds like you, not like AI wrote this.

Question 6

How does Brand Voice Discovery work?

Accepted Answer

Peggy guides you through a 5–10 minute conversation using a mix of open questions, reaction prompts, and quick-select options. You'll share things like your business background, who your audience is, what personality traits define your brand, and what you'd never say. Peggy extracts structured dimensions from your responses to build your voice profile in real time.

Question 7

What kind of content can Peggy create?

Accepted Answer

After your voice profile is built, Peggy can generate Instagram captions, LinkedIn posts, email campaigns, website copy, ad copy, bios and taglines, newsletters, and more. Every output is written in your voice — same tone, same values, same personality.

Question 8

How long does it take to build my brand voice?

Accepted Answer

Most users complete Brand Voice Discovery in 5–10 minutes. You can skip questions and come back to them. Once your profile is built, content generation is instant — type a brief, get a draft in seconds.

Question 9

Is my data stored?

Accepted Answer

Conversations are processed via Anthropic's Claude API, and Anthropic does not train on API inputs. When you sign up, your brand voice profile and session data are saved to your account. You have full control over your data and can request deletion at any time.

Question 10

What AI model does Peggy use?

Accepted Answer

Peggy is powered by Anthropic's Claude — specifically Claude Sonnet for discovery and generation. We chose Claude for its strong instruction-following, nuanced language understanding, and Anthropic's commitment to AI safety. Unlike some providers, Anthropic does not train on API data, so your brand information stays private.

Question 11

Is Peggy free?

Accepted Answer

Peggy is free during the beta. No credit card required, no usage limits beyond standard rate limiting. We want you to try it, build your voice, and see the difference before we introduce paid plans.

Question 12

What's coming in the Pro tier?

Accepted Answer

The Pro tier, launching Q2 2026, will include saved voice profiles that persist across sessions, unlimited content generation, export options like PDF brand guides and JSON configs, team sharing so multiple people can write in the same voice, and priority access to new content types and features.

Question 13

Does Peggy work on mobile?

Accepted Answer

Yes. Peggy is designed mobile-first with tap-to-select inputs, swipe cards, and a responsive layout that works on any screen size. The Brand Voice Discovery flow is optimized for minimal typing — most interactions are taps and selections, so you can build your voice profile from your phone in minutes.

Question 14

What happens if the AI makes a mistake?

Accepted Answer

Peggy uses several safeguards: content is scored against your voice profile before delivery, the model is instructed to acknowledge uncertainty rather than fabricate information, and you always have the final say before using any generated content. Peggy is a drafting tool, not an autopilot — you review and approve everything.

Question 15

What features are on the Peggy roadmap?

Accepted Answer

We're building: persistent voice profiles so you don't have to redo Discovery each session, cross-bot context sharing where your Peggy voice profile feeds into other Sister Company tools, content export as PDF brand guides or structured data, voice input for users who think better out loud, and a drag-to-rank input mode for prioritizing brand values.

Question 16

Is my brand voice profile shared with other users?

Accepted Answer

Never. Your voice profile is yours alone. It is not used to improve Peggy for other users, not shared with third parties, and not used as training data.

Question 17

How does real-time fact extraction work?

Accepted Answer

As you chat with Peggy, your responses are analyzed in real time to extract structured brand dimensions — things like your industry, audience, personality traits, and communication boundaries. These facts accumulate visually in a context panel, so you can see your voice profile taking shape as you talk.

Question 18

Will there be an API or integrations?

Accepted Answer

Yes, eventually. Our AI Chat Kit — the framework that powers Peggy — is being developed as a reusable platform. Future plans include API access to voice profiles and content generation, integrations with content management systems and social media schedulers, and embeddable chat components for third-party apps.

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